About Us
Our Story
Gene and Rebecca founded Phivi Box just before the pandemic hit in early 2020. Prior to this venture, Rebecca spent her entire professional career as a Vice President of Finance at JPMorgan Chase after graduating from The Pennsylvania State University, while Gene worked for an IT consulting firm. Both were discontented with their careers and sought a change. In 2019, they conceived the idea for Phivi Marketplace, a unique and innovative e-commerce events platform. Despite having no prior experience in technology or events, they used their fundamental knowledge of blog and website building to get started.
However, the pandemic prompted them to pivot, and they launched Phivi Box, an upscale dessert subscription service. The subscription gained rapid traction and was lauded as the best dessert subscription box by Buzz Feed and The Spruce Eats.
Gene and Rebecca honed their skills in baking the perfect French macaron and New York style cookie over the years, which led to the establishment of a fast-growing wholesale dessert manufacturing business. Despite lacking prior baking experience, their determination, grit, and hard work helped them build a nationally recognized premium dessert business that individuals, small businesses, and large organizations rely on for exceptional products and experiences.